Trend
Social media, corresponding to blogs, microblogs, podcasts , photo and video sharing sites have all become more and more essential to style public relations. The interactive nature of those platforms allows practitioners to interact and communicate with the public in real-time, and tailor their purchasers' model or campaign messages to the audience. With blogging platforms similar to Instagram, Tumblr, WordPress, Squarespace, and other sharing sites, bloggers have emerged as expert trend commentators, shaping brands and having a great impact on what's ‘on trend’. Many fashion brands have revealed advertisements that have been provocative and sexy to draw customers’ attention. British high style brand, Jimmy Choo, was blamed for having sexism in its ad which featured a female British model carrying the brand's boots. In this two-minute ad, males whistle at a model, walking on the road with pink, sleeveless mini costume. Together with trend forecasters, textile producers w